FREELANCE BRAND DESIGN

BARKER’S CREEK

Barker's Creek Baptist Church is a small-town church located in Honea Path, South Carolina. Through various ministries, Barker's Creek aims to reach all ages through a rebrand to kick off the new year.

Barker's Creek Baptist Church requested a vibrant rebranding journey, where contemporary appeal meets a commitment to diversity. A three-in-one style logo was the vision: one main logo for the church that encompasses three variations within the original to represent ministries. Utilizing vibrant colors in a geometric formation, the dynamic approach signifies the church's dedication to fostering a diverse and dynamic community in Honea Path.

At the heart of this rebrand is a meticulously crafted icon, seamlessly blending elements of a tree and an abstract cross. This dual symbolism captures the essence of growth within ministries and the church as a whole, reflecting vitality, community flourishing, and spiritual foundation. The chosen colors and arrangement not only infuse a modern aesthetic but also embody the church's openness to innovation and inclusivity.

Complementing the dynamic icon is a versatile wordmark, forming the cornerstone of Barker's Creek Baptist Church's rebranding. This strategic pairing allows for varied logo applications, from vibrant stickers to spirited shirts, professional business cards, and letterheads. This comprehensive approach enhances the church's visual identity, facilitating cohesive communication in community events, youth initiatives, and formal correspondence. Barker's Creek Baptist Church's commitment to consistency and connection shines through, marking a transformative chapter in every outreach endeavor.

  • Brand System, Mockups, Pitch Deck

  • Concept Development, Visual Identity, Branding

  • Illustrator, Photoshop, Figma

  • Kieran Wilson

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